Why nations should pursue “soft” power
January 27th, 2010
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Another excellent TED presentation. This time the presentation is by author and activist Shashi Tharoor is a member of Parliament and the Indian minister of state for external affairs.
India is fast becoming a superpower, says Shashi Tharoor — not just through trade and politics, but through “soft” power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it’s not the size of the army that matters as much as a country’s ability to influence the world’s hearts and minds.
